Bristol Hearts

We were approached by Bristol City Centre BID to create an idea which would effectively reopen the city safely after the first wave of closures in the pandemic. We created the ‘Love Bristol’ campaign, which started with 374 socially distanced hearts painted on the ground in three flagship parks.

We animated the areas with ongoing engagement events, after gaining complex approvals from the city’s parks, economic development and events teams. It generated media coverage of £6.5 million+ value, attracting thousands of people back to the city centre high streets and going on to become one of national BBC News’ Pictures of the Year. This project won the Drum Awards 2021 Best Response to Change.

The campaign continued with heart trails through the city’s shopping districts and the ‘Love Bristol’ Christmas ADVENTure, which projected 24 iconic buildings with famous festive lyrics, continuing the campaign into the city throughout winter.

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Bristol Hearts

Bristol Hearts

Weston Wallz

Aardman Studios